"I cannot say enough great things about this awesome salon!!! I randomly took the day off from work and scheduled an appointment just to try on wedding dresses. I have tried on SEVERAL dresses and have felt so overwhelmed prior to entering the gorgeous, quaint Churchill boutique.
From the moment I walked in I felt so at home and very comfortable. The two owners are incredibly down to earth and they really LISTEN to everything you want to say about THE dress. I didn't think I would find my dress that day, but I am pleasantly surprised!! Even if I didn't like any of their dresses, the owners, the salon, and the overall experience convinced me i HAVE to purchase my dress from Urban Set Bride! I walked in the shop knowing no one, and left feeling like family. If you want to try on gorgeous affordable dresses, a personal and customized appointment, and a stress free experience GO TO URBAN SET BRIDE!!!!"
(Posted on 6/11/2015 on Yelp)
"My appointment with Urban Set was just plain awesome - laid-back, fun, funny, stress-free, and drama-free. My second bridal appointment, I wasn't sure that I could find a dress to beat my favorite from another store. Not only did I find a better dress, but I had a better overall experience because of Christine!!!
Located in a quaint Church Hill neighborhood, Urban Set feels distinctly homegrown, nontraditional, and welcoming - the opposite of most stuffy bridal shops. Because the shop is small, at first I was concerned that there wouldn't be a big enough selection to find "the dress," but boy was I wrong. Christine & Mama Bear Jennifer intelligently stock dresses that they know brides want based on their extensive knowledge of the industry and modern brides. They know every dress backwards and forwards, including what looks good on different people. Sure, you walk into a big box bridal store and see tons of dresses, assuming that probability is on your side for finding "the one." In reality, most big box stores stock larger, but not smarter.
At Urban Set, you & your entourage get the whole shop to yourself, which is great - less frenzy, less drama, more peace and quiet. Christine made me feel super comfortable with her easygoing attitude and amazing sense of humor. I genuinely had a ton of fun during my appointment. It also helps that Christine is a wedding planner - she legitimately knows her stuff and is a wonderful resource not only for dresses but also for planning advice, even if you're doing it all yourself and just need a couple referrals. There was ZERO sales push. None. Not even a hint. In fact, Christine encouraged me to sleep on it and think about it some more before making a final decision. About 4 days after my appointment, I came back to the shop to put down my deposit and order my dress and accessories and I couldn't be happier with my decision.
If you are looking for a laid back and fun dress shopping experience coupled with an expertly chosen inventory, look no further than Urban Set Bride!!!!"
(Posted on 5/14/2015 on the Knot)
"I am so thankful that I decided to make Urban Set Bride my first shopping destination for my bridal gown. Jennifer was AMAZING! She is extremely talented. I went into the shop with a few dresses in mind already, convinced that one of those would be "THE ONE". I filled a rack with my top pics and started trying them on. None of them hit the mark. It just so happened that Jennifer quietly pulled two dresses that she thought would be perfect on me....well she was right. The two dresses she pulled were perfect. It ended up being a tough decision to decide which one would be "the one" but once she put some accessories on...it was obvious. She made me feel so special throughout the whole appointment and I never once felt pressured. Thank you Jennifer for such a phenomenal experience. You truly helped me create some wonderful memories while finding my dream dress."
(Posted on 5/6/2015 on Facebook Reviews)
"Thank you so so much for such a wonderful experience today! I was so nervous going in to shop for a dress for the first time, but Jennifer had me feeling so comfortable and like an absolute princess. I love that they shut the shop down just for me!! I ended up walking away with the dress of my dreams after two hours. There was no pressure at all to buy a dress, and I found the most beautiful dress in the world! Thank ya'll so much for making me feel so beautiful (and for putting up with my mom after a whole bottle of champagne haha!)"
(Posted on 4/15/2015 on Facebook Reviews)
"I wanted my experience of finding my wedding dress to be laid-back, non-stressful, and fun and that is exactly what I found at Urban Set Bride. Not only do they have a fabulous selection of different styles of dresses but their service, knowledge, and advice is above and beyond what you would find at a large chain bridal store. Christine patiently and graciously helped me hone in on my ultimate dress when I had a hard time deciding between two over the course of a week after trying them on (twice) and even notified me immediately when she went out of her way to research them both and found out that one of them would soon be discontinued. These women make you feel as if you've known them for years and have created a comfortable, classy, authentic environment for you to find your perfect dress in. I purchased my dress from here not only because I loved the dress but because I had such a wonderful experience."
(Posted on 3/7/15 on Google Reviews)
"I could not be any more happy with Urban Set Bride. I wish that I had found out about this small boutique!!! I had been trying on dressy at several different locations and just wasn't getting the experience or the dress that I wanted.
So I stumbled across this bridal shop at a bridal show and once I started to talking to the ladies an explaining that I wouldn't be able to make it to the shop before they closed due to my work schedule, they said no problem well set up an after hours appointment! Which was great! I went in for my first appointment (there is only ever one appointment at a time which makes it so personal) and spoke with Christine. She took the time to really get a feel for what kind of dress I was looking for and overall what kind of wedding I was wanting. She picked out several dresses that I tried on and then wrote down my top four favorites.
I was so happy when I left the store because I knew that I would be buying my dress from her! I thought about the dresses for the next couple days and then called her back to set up another appointment to determine which dress I was buying. I was so ecstatic when I left with my dress from them! She helped work with in my budget, which other bridal shops had just turned their noses at and said I wasn't worth their time.
I wish I would have started out at Urban Set and I will recommend all other future brides that I know and don't know to go here! I could not have asked for a better experience."
(Posted on 2/4/15 on the Knot)
"I am just going to be completely honest here, I was terrified to go wedding dress shopping. I might have been scared from all of those “Say Yes To The Dress” episodes I used to watch when I was bored. But, I didn’t sleep a wink the night before I went shopping! All these thoughts were racing through my mind, “What if I don’t like anything?” “What if I don’t fit into anything?” “What if everything is too expensive?” or “What if they pressure me to buy something I hate?”. The second question was the biggest fear for me because I am about half way to my goal wedding weight and I was so terrified that none of the samples would fit me! I read so many horror stories on google about everything not fitting!
So, on Saturday morning when I got up to go to my bridal consultation with Urban Set Bride. I was nervous but I knew I needed to be in a positive mood so I cranked up Uptown Funk by Bruno Mars to get in a better mind set. I walked out my door with a smile knowing that I just needed to trust every single AMAZING thing I had heard about Urban Set Bride.
When I arrived for my consult, It was nothing short of stress-free and awesome! Christine really listened to me and what I was looking for! And you know what, I picked out lots of dresses to try on and Christine picked out her favs for me too and I was able to fit into ALL of the samples!! I also have to admit that I looked HOT! I never really think I look that good, but in those dresses, I felt GOOD! I felt like a million bucks in the dress I chose! And I didn’t even have to go over my $800 budget to get it!!! I walked away feeling excited, confident, and fearless. I conquered dress shopping in one fell swoop, I can conquer the world!
I can’t say enough amazing things about Urban Set Bride. You just have to get up off the couch and GO there, NOW! I felt absolutely no pressure to buy anything and she even told me to go home and think it over to make sure I picked the right one!
I think the biggest selling point for me was that I had a one-on-one appointment with Christine. I felt like a human being and not just another bride trying to find a dress amongst others all at the same time. It was personalized and laid back which are two things I am all about!
All of my 2015 brides or anyone out there who is engaged and reading this, you need to get your dress from Urban Set Bride.
It will be the best decision you ever make besides getting married!"
(Posted on 1/26/15 on Violet Iris Studio's Blog)
"I'll just say, as soon as you get engaged the first thing you should do is make an appointment at Urban Set Bride! I'm not kidding, these women are AMAZING! I went to one other place in Midlothian before I found out about USB and it was a sad disappointment. But I thought that was how the wedding industry rolled and that's how a dress appt was suppose to be like. NOPE! The second time I went shopping was at Urban Set Bride and it just doesn't even compare.
First of all, I loved that their boutique is in Church Hill, I felt right at home immediately. The inside was beautiful, extremely comfortable and very organized. Christine and Jennifer really know the wedding biz and they have excellent taste, so I trusted their suggestions and opinions. There was absolutely no "Say Yes to the Dress" scenario or pressure, which I loathe. In fact, I loved that Christine told me over the phone, pre-appointment, that she prefers that her brides leave and get a cocktail and think about it before purchasing their dress. This is not your average run of the mill retail bridal salon. They are real people and they treat their brides like real women!!
I did find a dress (and OMG lace cape) that are so perfect for me, I literally burst into tears when it all came together. The best part is...my dress is a bridesmaids dress in a blush/neutral tone. It is so perfect for my budget, I felt like I was sticking it to the wedding industry! Also, Christine you are a genius for that idea! But really, unless someone were to read this review and then see me on my wedding day, no one will be able to tell by looking at my perf dress and think "bridesmaid dress".
Also, I brought one friend with me (she's also getting married this year) and she had problems with an already purchased dressed elsewhere and Christine helped my friend out with her dilemma before we left. We both left that appt feeling like we killed it! These women are amazing and Christine and Jennifer are experts in their field. Thank you both so much!"
(Posted on 1/22/15 on Google Reviews)
"What can I say... Pleasant, easy, affordable , accommodating and excellent customer service! Christine and Jennifer went above and beyond to make my sister's dream wedding dress come true. My sister lives in Brazil and found THE dress in a site in London, they said that Urban Set Bride would be able to assist us. And needless to say... THEY DID IT!!!!!! My sister flew in from Brazil and they had dress ready for her. The wedding is coming up on Dec 12, 2014 and thanks to you lovely ladies, I am sure she will look stunning!!"
(Posted 12/1/2014 on our Facebook page)
"My best bridal shop experience in Richmond. I went to several stores before trying Urban Set Bride and it was the most pleasant experience, by far. I was calling around looking for a specific dress, and this was the only store that actually pulled it for me ahead of time to try on, along with several other options that they thought I would like. Also, they take only one bride-to-be at a time. Talk about personalized attention. Jennifer and Christine were super friendly and personable. They are good at what they do but have a very calming approach, never pressuring. Highly recommend!"
(Posted 11/26/2014 on our Facebook page)
"This is a long one.. My fiance and I decided to set our date and plan our wedding in less than 4 months. I wanted to stay away from big box dress stores, but I was panicking because every place I looked into was firm on their time frames, none of which worked with my date. By chance, I stumbled upon Urban Set Bride via a google search, and just had this feeling that this would be the one.. Christine was so calming, responding to my panicked email right away. When I arrived with my mother and 2 of my bridesmaids, Christine was happy to see us, and more than ready to help guide me through this process. (And if you find yourselves in the comfort of their adorable shop - make sure to check out their newly renovated bathroom!! Their passion for their business even shows there!!) Having no idea what exactly I was looking for, Christine offered some guidance. Even though I had no idea what I wanted, I quickly discovered what I didnt. Yet, her patience never faltered.. Chrisine made sure that although I am a plus size woman, I never felt like one despite the fact not all of the samples fit. All of the dresses were beautiful and unlike any that I had seen before, but ultimately I did not find the one. (Turns out I am a lot pickier than I thought I was..) We had discussed coming back for a second appointment, but in the interim (and here is where it counts) Christine recommend trying one other store while I was still in Richmond. It showed that they really care about the bride and not just the dollar.. When I found THE dress at the other store, and emailed to let them know I would not need a second appointment, Christine was genuinely excited! I may not have been able to find the dress at Urban Set Bride, but I will absolutely recommend them to any bride in search of their dress! Thank you for everything, Christine!"
(Posted on 11/7/2014 on our Facebook page)
"Rest Assured, the 5 Star Reviews are On Point!
While researching every bridal boutique in the Richmond, VA area that I could find, I stumbled upon Urban Set Bride's website. I did a little digging, and their reviews were all super ah-mazing. So, I thought, why not give it a try? And I thought, why not give it a first bridal experience try? Yes, I made them my first appointment (and you should too), and boy was that the right choice!
First of all, the boutique itself is the cutest thing you ever did see! Christine and Jennifer were all about the little details. But better than that, we were the only scheduled appointment in the store, which made for such a great experience! No need to worry about mirror space or if the boutique has your full attention. You are definitely the bride of the moment! And Christine is so wonderful to work with. She's so down to earth, but she really knows her stuff. There's no pressure at all to "say yes," but you leave the store wanting to anyway! They have a dress for every style, every body type, and every budget. It was so wonderful and refreshing to find a dress with amazing quality at an amazing price.
I ended up picking THE dress only after trying on a few. And I left the store knowing I had to cancel my next appointment, because I already had everything I wanted and more!
Make Urban Set Bride a priority on your dress search list. You will not be disappointed!"
(Posted on 10/28/2014 on the Knot)
"Christine and Jennifer were amazing to work with. I am so glad I stumbled upon their site online. They were willing to work with me to stay within my budget and helped me out when the retailer didn't have a picture of a dress option I was interested in. If you are looking for a non-pushy, helpful (and cute!) place to buy your dress I would highly recommend them. Thanks Urban Set! I am so excited to see my dress when it comes in!"
(Posted on 8/9/2014 on the Knot)
"I cannot even begin to explain how amazing Christine and Jennifer are! I had been looking for bridesmaid dresses for months and was beginning to stress when I stumbled upon their adorable shop. Christine was so easy to talk to and she was so helpful. She helped me find the perfect dresses right away. All of their responses have been prompt and very pleasant. I definitely felt like they were on my side! I will definitely be recommending them to all of my friends :)"
(Posted on 7/28/2014 on the Knot)
"After three trips to her shop and lots of patience from Christine, I found my perfect dress.
Whether you live in Richmond or not, this quaint shop and the wonderful down to earth owner are worth the trip. I am one happy lady now that I found a dress that says "me"."
(Posted on 7/3/2014 on Urban Set Bride Facebook page)
"The women at Urban Set were such a wonderful departure from the usual. They accommodated our schedule, as I was coming from out of town. They were patient, kind, helpful, and fun. It took us a while to choose the perfect dress, and they were with us every step of the way, not hurrying."
(Posted on 8/1/2014 on Google Reviews)
"My daughter found the gown of her dreams at Urban Set. We received the royal treatment. So much TLC and patience made us feel glad we skipped the Northern Virginia hubbub and head to Richmond to see Christine & Jennifer and their chic bridal salon with high end choices at super reasonable prices!!
Thank you for making this important time for us oh so special!"
(Posted on 6/14/2014 on Urban Set Bride Facebook page)
"Today I met one of the most amazing, sweet, generous, and down right honest people in Christine! She truly loves her work and it shines through her smile and her gorgeous bridal shop that is just so darling! I felt so comfortable the entire time I was in there and it was so nice to have the store to myself and my family. It made the experience that much more personal. I can't say enough how much she did me a huge solid by having THE dress for me...especially since I found it 20 days before the wedding itself! No matter what you're looking for, Christine totally has the biggest heart in going above an beyond to help make sure you find your dress, even if it isn't in her store.
110% recommend that EVERY bride comes here!"
(Posted on 6/7/2014 on Urban Set Bride Facebook page)
"Honestly, I almost cancelled my 1st appointment thinking I wouldn't find what I wanted here. BOY am I glad I didn't!
I had been to 5 area bridal shops before going to Urban Set Bride and was already feeling that dress shopping was going to be the WORST part of the wedding process. Most brides get UBER excited for this so very important step, but I was not enjoying hunting down that "perfect dress". I am curvy and was looking for something DIFFERENT, something that would make me feel BEAUTIFUL...I found it at Urban Set Bride! :)
The shop was gorgeous; the love and care which was taken in designing every inch of the boutique is evident. The vibe in this place is just awesome. It feels so cozy yet elegant.
Christine met with my mother and I; she was so sweet and oh so genuine - not "nice to get a sale nice" like other shops I had visited, but rather truly interested in my plans, likes and the entire process. You could tell she ENJOYED pulling gowns out and dressing you up in them; she was patient. She closed off the entire boutique so I could try the gowns on - it was private and wonderful.
The boutique carries so many unique designers and gowns. The quality in dresses carried is visible; I had found nice dresses in other shops, but these dresses were unique. They have a dress to fit any style you would want; simple, classic, rustic, modern & my favorite: GLAM. What shocked me however was the prices; I would've expected this outstanding experience I was having to come wiht a hefty dress price tag, but it didn't. The dresses were competitively priced and so worth it.
I found my beautiful Sottero & Midgely gown at Urban Set bride and I am so glad I kept that appointment. I can't wait until the dress arrives! My bridesmaids are also ordering their dresses from Urban Set Bride; we will be an URBAN SET WEDDING all the way :)
This is definitely THE BRIDAL EXPERIENCE every bride should have. The other area bridal shops better watch out, Urban Set Bride is definitely raising the bar."
(posted 5/29/14 on the Knot)
"I was lucky enough to visit Urban Set bridal first on my wedding dress shopping tour. Christine and Jennifer set an incredibly high bar, no other boutique in town even came close to it!
They were friendly and knowledgeable. I had a very specific idea in mind and Christine pulled dresses prior to my arrival based on those specifications. Needless to say, I will be happily wearing the first dress I tried on.
I could not have asked for a better experience. To top it all off, my dress as well as all of my bridesmaids dresses were the best prices I have seen in town. Christine and Jennifer are just fantastic. What was a stressful experience everywhere else was a dream come true at Urban Set! Do yourself a favor and check it out!!!"
(posted 5/29/2014 on Yelp)
The Best Dress Shopping Experience A Girl Could Ask For.
"SERIOUSLY PEOPLE GO TO URBAN SET BRIDE!
I am getting married in New Orleans and had previously gone to a very popular Bridal Salon there and had the worlds WORST experience. That one hour dress shopping nightmare nearly ruined dress shopping for me.
When I thought that I would lose all of my hair and hope before the big day I found this amazing shop online and decided to give it a try. I am SO glad I did!
Urban Set Bride reignited my excitement not only for dress shopping but honestly for wedding planning in general. Christine and Jennifer are truly a dream team.
My experience was not only painless, but FUN!
I told the ladies what I was looking for and they pulled a few gorgeous gowns for me (honestly everything in there is amazing so you really can't go wrong). After trying on some lovely gowns we found the one. It is really incredible and honestly the price is great!
I would have expected it to cost double what it did.
Christine really made the experience. She was sweet, personable, and really a lot of fun to chat with. If I was getting married in Virginia I would have used Wood Grain and Lace (her event planning company) for my wedding. I felt at home shopping at Urban Set Bride and I can not wait for my dress to arrive in August!
Just a few of the amazing things about this place: only one appointment at a time, amazing service, friendly people, cozy, local, lots of different styles but not so much that it's overwhelming, oh god I could go on and on!
Anyone fits right in here. I could gush all day long.
No matter what, check this place out during your dress hunt. You won't regret it."
(posted 5/3/2014 on the Knot)
"After trying on a few gowns at some of the bigger shops around Richmond, a friend recommended Urban Set Bride to me. What a breath of fresh air! Christine and Jennifer greeted us warmly and made us coffee while we went over my budget, style and timeline. The first thing that hits you is how cute and well designed the space is!
Since they only have one appointment at a time, you truly feel like a princess as you try on several gowns to find the perfect one. Christine is adorable and quite personable, by the end of the appointment we were laughing and cracking jokes like old pals!
Since each of their gowns are hand-picked you find a lot of gowns that aren't at the more traditional stores. There are several that fall into the "Gatsby" style that is all the rage now as well as some very romantic, lacy and flowing gowns. There are even some gowns that are very retro- and very cool! Their prices are right on the mark compared with other stores and several have the option to rush if you are a procrastinator like me!
Bring your bridesmaids as they are some unique bridesmaids dresses and several belts and veils to choose from.
All in all, this is a fantastic shop! Above all others this was my best wedding gown shopping experience and I would highly recommend them :)"
(posted 4/12/2014 on Yelp)
Great new option for RVA brides!
"I enjoyed every minute of my first visit to Urban Set Bride. It was my first time trying on a wedding dress EVER and Christine put me at ease and even had dresses ready for me when I arrived. She helped me figure out the general style I want to look for (and what to avoid) and showed me all the options available for customization. USB has a seamstress on call who can create a custom dress at a reasonable cost as well. If you're looking for a low-pressure, non-stuffy, adorable bridal boutique, this is the place!"
(posted 4/8/2014 on the Knot)
"Small but beautifully decorated space. The owner is really sweet, honest, and very knowledgeable about bridal gowns and about the wedding industry in general. I didn't feel rushed or pressured in anyway, and all around, it was a very special, intimate dress-shopping experience. This place has a lot of beautiful dress choices for nontraditional brides of a wide range of budget sizes (I saw bridal dresses under $500, some around a couple thousand I think, and many in between). Would recommend!"
(posted 4/8/2014 on Yelp)
"Visited Urban Set Bride with my fiancee this past weekend - we had a great time, and Christine was great! No pressure to buy, very flexible, and made an experience that can be stressful into something great."
(posted 4/6/2014 on Yelp)