"Urban Set Bride was my first stop in my search for a wedding dress and I hope that it will be my last. Jennifer was incredible! I brought my mom, mother-in-law and grandmother with me. We had the store to ourselves and complete individual attention. It was so important for me to understand the different styles of dresses since I had never tried a wedding gown on. Jennifer explained the different styles to me and let me and my guests browse the store and pull whatever we wanted while she pulled a few different gowns she believed would suit my style. She made me feel very comfortable and helped me into and out of every single dress, clipping the ones that were too big, often times from different angles so my family could get pictures of the front and the back. She really took her time with me and helped me to develop a profile of my taste. By the end of the appointment I had a very good sense of exactly what I liked and two dresses I adored. She never pressured me to purchase a gown and I was so excited for the next step that I set up another appointment before I left the store so that I can bring my bridesmaids when they will be in town to help me decide. Thank you so much for a great first experience!"
(Posted on 8/13/2015 on Google Reviews)
"Jen and Christine are an amazing mother daughter duo! When I started dress shopping I was sure I would never find something to fit my plus sized frame, but not only did they put me at ease and make the dress shopping process wonderful, they found me the perfect dress at the perfect price. I couldn't be more happy with my experience with urban set bride and these two women have done something truly remarkable with their shop."
(Posted on 8/10/2015 on Google Reviews)
"I traveled from North Carolina to find my dream dress at Urban Set. I went to several bridal salons in North Carolina and was unimpressed with their customer service and dress selection. I fell in love with a dress online that Urban Set carried and I set up my appointment and made the trip to Richmond. I was nervous about driving so far and wasting my families time. I could not have been more wrong! The second my family and I stepped into Urban Set we were treated so kindly.
While I was there to try on one dress in particular Jennifer let me look around and pull any others that caught my eye and even pulled some looks she thought would look fabulous on me. Jennifer made me feel completely comfortable and like I was the most beautiful bride! I ended up buying the dress I found online but I would have been happy with any number of dresses in the store. So much selection at such amazing prices!
I went back to pick up my dress and Christine was wonderful! She gave wonderful tips on how to care for the gown and let me parade around the store and take pictures. I can not say enough wonderful things about Urban Set and I love to brag about how AMAZING Jennifer and Christine are every chance I get!"
(Posted on 8/7/2015 on the Knot.)
"I was so impressed with the Urban Bride!! It was the first bridal shop I booked an appointment with to shop for my wedding dress. Looking back, I wish I had set up the day differently so this would have been my last stop and not my first. I didn't want to pull the trigger too early because I had 2 other appointments with shops later that day. Jennifer was so open, helpful, laid-back, no pressure, it was truly a remarkable experience! I can not wait to go back and look for my dream dress there! Jennifer was helpful in pulling other dresses once she started to see the style and look I was going for, especially since it was all over the place!!"
(Posted on 8/5/2015 on the Knot.)
"Words cannot express how grateful I am that I found Urban Set Bride. One month out from my wedding, I realized it was not likely that my wedding dress would arrive in time for my wedding (although I had purchased the dress 10 months prior). I scrambled to look for other options and was referred to Urban Set Bride. When I called and told Jennifer my story, she fit me in for an appointment that very day. Christine and Jennifer helped me find a dress that I liked and that the designer had in stock. They ordered two different sizes for me, at no additional cost, so that I could see which one would fit better. They sent me the tracking information for the dresses so I could see when they would arrive. The start to finish took only three weeks - something nearly unheard of for bridal gowns. Christine and Jennifer went above and beyond and I cannot thank them enough!"
(Posted on 7/27/2015 on the Knot.)
"Urban Set was the first bridal shop I went to and, after a few lackluster trips to other shops, it was the last one! Because my family and most of my bridesmaids are out of town, I often went to appointments with just one local bridesmaid or even alone (gasp!) to get an idea of inventory. Most other bridal shops didn't treat me seriously and rushed me through trying gowns on because of my lack of entourage. Christine had the complete opposite reaction. She was so deliberate in pulling gowns that met my desires and made the appointment absolutely comfortable, unique, and fun. I originally went to Urban Set because I thought I wanted a vintage style lace gown, which they have a stunning inventory of! After a change of heart, I emailed Christine about one of the Ellis ballgowns on their website. She told me it was sold off the rack but could borrow it from the distributor for my second appointment. This is what makes Urban Set stand head and shoulders apart from other shops: when the gown arrived half a day after my second appointment was originally scheduled, she held it in the shop for 3 weeks until my parents and sister could come into town to see me in it. After my jaw dropped when we heard the price (because of how AFFORDABLE such a beautiful gown was!!), I knew this was the dress! I am so happy to be an Urban Set Bride and I absolutely trust Jennifer and Christine to do right by their brides. Definitely make this a stop on your bridal gown search no matter what style you are seeking!"
(Posted on 7/20/2015 on the Knot.)
"I cannot say enough great things about this awesome salon!!! I randomly took the day off from work and scheduled an appointment just to try on wedding dresses. I have tried on SEVERAL dresses and have felt so overwhelmed prior to entering the gorgeous, quaint Churchill boutique.
From the moment I walked in I felt so at home and very comfortable. The two owners are incredibly down to earth and they really LISTEN to everything you want to say about THE dress. I didn't think I would find my dress that day, but I am pleasantly surprised!! Even if I didn't like any of their dresses, the owners, the salon, and the overall experience convinced me i HAVE to purchase my dress from Urban Set Bride! I walked in the shop knowing no one, and left feeling like family. If you want to try on gorgeous affordable dresses, a personal and customized appointment, and a stress free experience GO TO URBAN SET BRIDE!!!!"
(Posted on 6/11/2015 on Yelp)
"My appointment with Urban Set was just plain awesome - laid-back, fun, funny, stress-free, and drama-free. My second bridal appointment, I wasn't sure that I could find a dress to beat my favorite from another store. Not only did I find a better dress, but I had a better overall experience because of Christine!!!
Located in a quaint Church Hill neighborhood, Urban Set feels distinctly homegrown, nontraditional, and welcoming - the opposite of most stuffy bridal shops. Because the shop is small, at first I was concerned that there wouldn't be a big enough selection to find "the dress," but boy was I wrong. Christine & Mama Bear Jennifer intelligently stock dresses that they know brides want based on their extensive knowledge of the industry and modern brides. They know every dress backwards and forwards, including what looks good on different people. Sure, you walk into a big box bridal store and see tons of dresses, assuming that probability is on your side for finding "the one." In reality, most big box stores stock larger, but not smarter.
At Urban Set, you & your entourage get the whole shop to yourself, which is great - less frenzy, less drama, more peace and quiet. Christine made me feel super comfortable with her easygoing attitude and amazing sense of humor. I genuinely had a ton of fun during my appointment. It also helps that Christine is a wedding planner - she legitimately knows her stuff and is a wonderful resource not only for dresses but also for planning advice, even if you're doing it all yourself and just need a couple referrals. There was ZERO sales push. None. Not even a hint. In fact, Christine encouraged me to sleep on it and think about it some more before making a final decision. About 4 days after my appointment, I came back to the shop to put down my deposit and order my dress and accessories and I couldn't be happier with my decision.
If you are looking for a laid back and fun dress shopping experience coupled with an expertly chosen inventory, look no further than Urban Set Bride!!!!"
(Posted on 5/14/2015 on the Knot)
"I am so thankful that I decided to make Urban Set Bride my first shopping destination for my bridal gown. Jennifer was AMAZING! She is extremely talented. I went into the shop with a few dresses in mind already, convinced that one of those would be "THE ONE". I filled a rack with my top pics and started trying them on. None of them hit the mark. It just so happened that Jennifer quietly pulled two dresses that she thought would be perfect on me....well she was right. The two dresses she pulled were perfect. It ended up being a tough decision to decide which one would be "the one" but once she put some accessories on...it was obvious. She made me feel so special throughout the whole appointment and I never once felt pressured. Thank you Jennifer for such a phenomenal experience. You truly helped me create some wonderful memories while finding my dream dress."
(Posted on 5/6/2015 on Facebook Reviews)
"Thank you so so much for such a wonderful experience today! I was so nervous going in to shop for a dress for the first time, but Jennifer had me feeling so comfortable and like an absolute princess. I love that they shut the shop down just for me!! I ended up walking away with the dress of my dreams after two hours. There was no pressure at all to buy a dress, and I found the most beautiful dress in the world! Thank ya'll so much for making me feel so beautiful (and for putting up with my mom after a whole bottle of champagne haha!)"
(Posted on 4/15/2015 on Facebook Reviews)
"I wanted my experience of finding my wedding dress to be laid-back, non-stressful, and fun and that is exactly what I found at Urban Set Bride. Not only do they have a fabulous selection of different styles of dresses but their service, knowledge, and advice is above and beyond what you would find at a large chain bridal store. Christine patiently and graciously helped me hone in on my ultimate dress when I had a hard time deciding between two over the course of a week after trying them on (twice) and even notified me immediately when she went out of her way to research them both and found out that one of them would soon be discontinued. These women make you feel as if you've known them for years and have created a comfortable, classy, authentic environment for you to find your perfect dress in. I purchased my dress from here not only because I loved the dress but because I had such a wonderful experience."
(Posted on 3/7/15 on Google Reviews)
"I could not be any more happy with Urban Set Bride. I wish that I had found out about this small boutique!!! I had been trying on dressy at several different locations and just wasn't getting the experience or the dress that I wanted.
So I stumbled across this bridal shop at a bridal show and once I started to talking to the ladies an explaining that I wouldn't be able to make it to the shop before they closed due to my work schedule, they said no problem well set up an after hours appointment! Which was great! I went in for my first appointment (there is only ever one appointment at a time which makes it so personal) and spoke with Christine. She took the time to really get a feel for what kind of dress I was looking for and overall what kind of wedding I was wanting. She picked out several dresses that I tried on and then wrote down my top four favorites.
I was so happy when I left the store because I knew that I would be buying my dress from her! I thought about the dresses for the next couple days and then called her back to set up another appointment to determine which dress I was buying. I was so ecstatic when I left with my dress from them! She helped work with in my budget, which other bridal shops had just turned their noses at and said I wasn't worth their time.
I wish I would have started out at Urban Set and I will recommend all other future brides that I know and don't know to go here! I could not have asked for a better experience."
(Posted on 2/4/15 on the Knot)
"I am just going to be completely honest here, I was terrified to go wedding dress shopping. I might have been scared from all of those “Say Yes To The Dress” episodes I used to watch when I was bored. But, I didn’t sleep a wink the night before I went shopping! All these thoughts were racing through my mind, “What if I don’t like anything?” “What if I don’t fit into anything?” “What if everything is too expensive?” or “What if they pressure me to buy something I hate?”. The second question was the biggest fear for me because I am about half way to my goal wedding weight and I was so terrified that none of the samples would fit me! I read so many horror stories on google about everything not fitting!
So, on Saturday morning when I got up to go to my bridal consultation with Urban Set Bride. I was nervous but I knew I needed to be in a positive mood so I cranked up Uptown Funk by Bruno Mars to get in a better mind set. I walked out my door with a smile knowing that I just needed to trust every single AMAZING thing I had heard about Urban Set Bride.
When I arrived for my consult, It was nothing short of stress-free and awesome! Christine really listened to me and what I was looking for! And you know what, I picked out lots of dresses to try on and Christine picked out her favs for me too and I was able to fit into ALL of the samples!! I also have to admit that I looked HOT! I never really think I look that good, but in those dresses, I felt GOOD! I felt like a million bucks in the dress I chose! And I didn’t even have to go over my $800 budget to get it!!! I walked away feeling excited, confident, and fearless. I conquered dress shopping in one fell swoop, I can conquer the world!
I can’t say enough amazing things about Urban Set Bride. You just have to get up off the couch and GO there, NOW! I felt absolutely no pressure to buy anything and she even told me to go home and think it over to make sure I picked the right one!
I think the biggest selling point for me was that I had a one-on-one appointment with Christine. I felt like a human being and not just another bride trying to find a dress amongst others all at the same time. It was personalized and laid back which are two things I am all about!
All of my 2015 brides or anyone out there who is engaged and reading this, you need to get your dress from Urban Set Bride.
It will be the best decision you ever make besides getting married!"
(Posted on 1/26/15 on Violet Iris Studio's Blog)
"I'll just say, as soon as you get engaged the first thing you should do is make an appointment at Urban Set Bride! I'm not kidding, these women are AMAZING! I went to one other place in Midlothian before I found out about USB and it was a sad disappointment. But I thought that was how the wedding industry rolled and that's how a dress appt was suppose to be like. NOPE! The second time I went shopping was at Urban Set Bride and it just doesn't even compare.
First of all, I loved that their boutique is in Church Hill, I felt right at home immediately. The inside was beautiful, extremely comfortable and very organized. Christine and Jennifer really know the wedding biz and they have excellent taste, so I trusted their suggestions and opinions. There was absolutely no "Say Yes to the Dress" scenario or pressure, which I loathe. In fact, I loved that Christine told me over the phone, pre-appointment, that she prefers that her brides leave and get a cocktail and think about it before purchasing their dress. This is not your average run of the mill retail bridal salon. They are real people and they treat their brides like real women!!
I did find a dress (and OMG lace cape) that are so perfect for me, I literally burst into tears when it all came together. The best part is...my dress is a bridesmaids dress in a blush/neutral tone. It is so perfect for my budget, I felt like I was sticking it to the wedding industry! Also, Christine you are a genius for that idea! But really, unless someone were to read this review and then see me on my wedding day, no one will be able to tell by looking at my perf dress and think "bridesmaid dress".
Also, I brought one friend with me (she's also getting married this year) and she had problems with an already purchased dressed elsewhere and Christine helped my friend out with her dilemma before we left. We both left that appt feeling like we killed it! These women are amazing and Christine and Jennifer are experts in their field. Thank you both so much!"
(Posted on 1/22/15 on Google Reviews)
Plenty of other reviews from our first year of business (2014) are posted on Yelp, Facebook, the Knot, Google and WeddingWire!