Five women in a bridal boutique surrounded by wedding dresses. Two women are seated, and three women are standing behind them, smiling.

Oh hey boo!

we are urban set

A cozy bridal experience for the modern babe.

Voted Richmond’s Best Bridal Boutique for the last 9 years.

We can’t wait to hype you up and help you

find a gown that is truly you!

Book your appointment
Women in colorful dresses holding bouquets walking outdoors in fall with trees and autumn leaves.
A bride and groom share a kiss outdoors near a pond, with trees and greenery in the background. The bride wears a white wedding gown and holds a bouquet, the groom wears a white tuxedo jacket with black lapels and black pants.
Two women in wedding dresses holding hands and smiling at each other at a wedding reception.

Preview Our Designers

We curate our collections at Bridal Fashion Week twice a year to ensure we carry a balance of fashion-forward designs and classic favorites.

Collage of four women wearing wedding dresses, each labeled with their designer's name: Jenny Yoo, Sottero & Midgley, Justin Alexander Signature, and Lillian West, against plain backgrounds or outdoor scenes.
View our full collection here
A woman with brown hair wearing a black jacket and jeans is shopping for wedding dresses in a bridal boutique, smiling as she looks at the dresses on a rack.

“If I could give Urban Set Bride more than 5 stars, I absolutely would! As a very indecisive bride, I walked in feeling nervous, but Chelsea made me feel instantly at ease. She knew exactly the right questions to ask and somehow always read my mind, guiding me toward the dress without ever making me feel rushed or pressured.

She is seriously so fun and silly… the kind of person you instantly want to be friends with! We shared so many giggles throughout the appointment, and she turned what could have been a stressful process into one of the most joyful and memorable experiences of my wedding journey. I truly felt seen, celebrated, and important every step of the way.

Thanks to Chelsea I found the wedding dress of my dreams and I’ll treasure the memory of that experience just as much as the dress itself. She is an absolute gem, and I cannot recommend her or Urban Set Bride enough for any bride to be! Huge shout out to Ruth as well for helping set up my appointment and being so kind as well!”

More Reviews Here

COmmon questions

“When should I start shopping?”
”What should I bring to my appointment?”
”Is there champagne available?”


This is probably your first time doing this
(or it’s been a minute,)
so here are all of our frequently
asked questions!

frequently asked questions
A woman in a white wedding dress holding a small bouquet of flowers, wearing a light-colored headscarf, and standing against a plain background.

Urban Set Babes

CHECK OUT our

Collage of four wedding photos with text overlays. First photo shows a group of women in red and pink dresses labeled 'Cool Girl Vibes.' Second photo is a woman in a white dress holding a bouquet, labeled 'Vintage Inspired.' Third photo depicts a groom and bride in wedding attire outdoors, labeled 'Glam.' Fourth photo features a woman in a wedding gown smiling and holding a bouquet, labeled 'Modern.'
More real brides
Four women standing together, smiling, and celebrating with champagne in a bridal boutique with wedding dresses hanging in the background.

You deserve an inclusive, supportive, joy-filled, pressure-free wedding gown shopping experience.

No matter who you are, what you look like or who you love.

Group of women dressed in wedding gowns posing for a photo in a studio setting with a beige backdrop and floral arrangements.

Book your visit!

We are so excited to meet you and your crew (or just you if that feels better to start.) It’s normal to be excited and also nervous. We are here to hype you up, be transparent about how it all works and get you in a gown that makes you feel awesome.

You deserve that!

Let's Do it!