How can I make an appointment?
Please fill out our appointment request form. We'll get back to you as soon as possible! We encourage you to submit appointment requests online rather than over the phone, as we are able to return emails faster than phone calls due to the private, one-on-one nature of our appointments.
We require that the person trying on gowns be the person who makes the appointment, rather than a mother, friend, sister or wedding planner.
Please keep in mind that our Saturday appointments tend to fill up 3 months ahead of time. Our weekday evening appointments fill up 2 months ahead of time.
Where are you located?
Unlike most bridal shops, we are not in a shopping center. We wanted our boutique to be away from the hectic chain stores and stressful traffic.
We are nestled in the historic neighborhood of Church Hill, located in the heart of Richmond city proper. 602 North 29th street is located a few blocks off of East Broad Street and easily found by GPS.
There are plenty of great restaurants for lunch in our little neighborhood. And feel free to bring champagne with you!
What are your sizes and price ranges?
Our designer bridal gowns range from $1500 to $4000 and our sample sizes range from size 6 to 26.
Keep in mind that bridal gowns run two sizes smaller than what you are used to wearing. For example, if you wear an 8 at Old Navy or J Crew, you'll probably be a 12 in bridal.
When you order your gown, we'll require half down. The other half will be due once the dress arrives to the shop (typically 4 months)
How long have you been in business?
Urban Set Bride opened its doors in March 2014. We are already the most-reviewed bridal shop in Richmond and were voted BEST BRIDAL SHOP of 2015 - 2019.
Our sister company, The Hive Wedding Collective, was created by Christine in 2011 and is now a team of four full-time coordinators who handled event design and logistics all over Virginia and DC.
We also share our space with Gifted RVA, a custom gift box company who curates locally crafted products for the perfect gift!
How did you get started in the wedding industry?
After graduating from VCU in 2009, Christine started leasing luxury apartment homes and fell into wedding planning after meeting her first client by renting her an apartment.
It never made any sense to her that Richmond was such a creative, progressive city but offered no alternatives to the very traditional bridal shops. You either go to a chain bridal store or you go to a fancy bridal shop that might not have trendy, lightweight, different gowns. Any one looking for something different, had to travel to a larger city or buy a gown online.
Jennifer spent 24 years as an Army wife, raising Christine and packing up the family every two years to relocate wherever the Army said to go. She was finally able to do something for herself and get a degree in Accounting, and Christine's business partner was born!
The mother-daughter team handles bridal appointments, financials, inventory purchasing, and all the up's and down's of small business ownership.
In the Fall of 2016, we welcomed our first official employee to our team. Hunter Moore has been besties with Christine for 10 years and was overjoyed to join the Urban Set team.
Christine is still a wedding planner, along with her team of coordinators, for her company the Hive Wedding Collective.
When should I start shopping for my gown?
Most of our gowns take 4 months to arrive once we order them. We recommend you give yourself another 2 months for the alterations process.
Give yourself time relax, have the gown altered and purchase your bridal accessories.
How long do the appointments take and who should I bring with me?
Our appointments are scheduled for 90 minutes and we recommend only bringing two or three people with you. Make sure your entourage is filled with your mom or mom-figure and your closest friends.
Bringing a huge group means more opinions and can make the choice more complicated. We have a maximum entourage limit of six people.
What should I bring with me to my appointment?
1. If you are shorter than 5'9, please bring a heel or wedge that you can stand in comfortably for the appointment. We can always order the gown shorter if you want to wear flats on your wedding day.
2. You won't need a strapless bra for the appointment, but you are welcome to bring one if you feel more comfortable in that during the appointment. Most wedding gowns look best with no bra, but again, it's totally up to you and what you are comfortable with.
3. Contouring undergarments (only if you think you'll need/want them.)
4. Any jewelry that you think you'll wear.
5. Polished hair and makeup (if that is your style.) It helps visualize what you'll look like.
Do you consign dresses?
We do not offer gown consignment. Our favorite consignment shop, Blue Sage Bridal, is where we send all of our retired sample gowns to be resold at a lower price point!
Are you LGBTQ friendly?
Heck yeah! We welcome and support all kinds of love. Come one, come all.
Do you sell tuxedos, prom dresses, bridesmaid dresses or mother-of-the-bride dresses?
We only carry bridal gowns. For your other formal wear needs, we recommend Sixpence Bridal Boutique.
I bought my dress somewhere else but I’d love to buy a veil and hairpiece from Urban Set!
Awesome! We accept walk-in appointments for accessories on the first Wednesday of every month from 3:30 to 5:30 pm.
Do you offer alterations?
We have two alterations specialists that we recommend for our brides.
Claudia Villegas of Seams Alterations.
Charla Bjostad of Pleiades Designs
Remember, alterations are NEVER included in your gown purchase.
Your alterations payment will go directly to the seamstress in the form of cash or check. An average alterations cost for a wedding gown is $250 to $600.
What sample sizes do you have?
Our samples range from a size 6 to 26. Most of our samples are 12's and 14's.
We proudly carry over 20 plus size samples in our Urban Set Curve section.
Keep in mind that gowns can be ordered in any size and the sample is just a sample. We will always do our best to help you visualize the final product and reassure you that you are going to be a knockout!